I confess that as I’ve been researching marketing, I keep having the thought that it would be easier for me to get remarried instead.
It’s not that I find the idea of marketing to be morally repugnant or anything — hey, once a story is deemed finished, I can cut that metaphorical umbilical cord and throw it out into the world for consumption; no problems there — but the idea of managing a platform and brand sounds so overwhelmingly draining. I’ve never been the sort to wave my arms and cry out, “Look at me!” and it frankly scares me to do so.
At the same time, I’m also aware that dating and marketing probably aren’t all that different. Target demographic: Men, 40’s, divorced with children. Product: One domestic engineer — I can cook, clean, and laugh at all your jokes! The main difference is that I have lots of experience in a companionship and support role, and have otherwise done my best to remain invisible to everyone else in every other capacity. What can I say, I’m shy. LOL.
And honestly, it just hurts to dedicate my life to household management, childcare, budgeting, and culinary arts, only to be abruptly ousted out of my career. Like, hey, I really enjoyed doing that! Please just let me cook dinner.
But I have no idea what my life is supposed to be or where it’s supposed to go, so I’m just going to pick a direction and blindly follow it until I hit a sign or something. And since I love writing so much, that’s where I’m trying to go.
Target demographic: People who love genre romances with strong characterization, deep philosophical discussions, a touch of wholesomeness, and a sprinkle of sordid. Product: My novels.
See? That wasn’t so bad. Now I just need to wave my arms in the air and shout, “Look at me!”
I wouldn’t go out on a date without putting on deodorant first, and in the same vein I should gussy up my books to make them appealing and not stinky. However, I would also never put on fake eyelashes, since that’s not in my personality and not the sort of precedent that I want to set — I’d prefer someone who likes my minimal makeup style. So … I shouldn’t try to make my novels seem like something that they’re not.
The main difference is, of course, that in dating I would just be searching for the One to settle down with, while in marketing I’d be searching for … a lot more. I’m not sure if there is an end goal in marketing, and that’s a little much to wrap my mind around.
And as of yet, I have no idea if being a professional writer will provide the same warm fuzzies that sharing a home cooked meal does.
But you know how it is when life throws you a curve ball. Sometimes all you can do is adapt and stumble around blindly until something new works out.
By Autumn Rain 